Million Production (ミリプロ)

By WVR Editorial Team
November 3, 2026 3 Min Read
Comments Off on Million Production (ミリプロ)

At a glance

  • What it is: a Japanese VTuber production company and agency, commonly called Mili-Pro (ミリプロ)
  • Operator: Million Production Inc. (株式会社Million Production), Representative Director Naoki Shimai (島井尚輝), Tenjin, Fukuoka
  • Founded: April 1, 2023 per the company’s August 2026 press release (the PR TIMES profile lists March 2024, so the incorporation date is uncertain)
  • Roster size: 11 talents as stated in August 2026
  • Recruiting status: no audition information was found in the sources read
  • Language: Japanese

What Million Production is

Million Production (ミリオンプロダクション, shortened to ミリプロ) is a VTuber production company. KAI-YOU’s glossary entry gives the name in Latin script as “Million Production” and does not list a separate English name. The company began on April 1, 2023, with VTuber and illustrator Amakami Konomi (甘狼このみ) as its founding member, called the 0th generation.

In a June 2025 interview, CEO Naoki Shimai described the approach as a collection of individuals rather than a single group brand, and said the company relied heavily on short-form video such as YouTube Shorts. The agency has worked on promotion for the film 8番出口 and on merchandise tie-ups with retailers including Tower Records and Village Vanguard.

Roster

The roster below follows the KAI-YOU Words page as of August 2026, which lists 11 talents by generation or unit. It matches the 11-talent figure in the company’s August 2026 press release. Names are given in Japanese; where we have a page, the English name is added.

  • 0th generation: 甘狼このみ
  • 1st generation: 音ノ乃のの
  • 2nd generation: あくび・でもんすぺーど (Akubi Demonspade)
  • 3rd generation: 小廻こま
  • Nova: 音ノ瀬らこ, ゆらぎゆら (Yuragi Yura), 虹深°ぬふ
  • UNI: 眠雲ツクリ, 雨夜リズ, 夕霧レイ
  • SONA (added 2026): 鹿乃まほろ
  • The SONA unit also includes 音ノ乃のの and あくび・でもんすぺーど.

History and recent news

  • April 1, 2023: the company began activities with Amakami Konomi as the 0th generation.
  • June 13, 2025: gamebiz reported a third-party share allotment of about 180 million yen in total, with MIXI, Bandai Namco Entertainment and individual investors taking part. At the time the agency had eight talents and more than 2.3 million combined YouTube subscribers.
  • August 17, 2026: the company announced that the virtual artist Kano Mahoro (鹿乃まほろ), formerly active as Kano, joined and that it created a new group, Million Production SONA, with 音ノ乃のの, Akubi Demonspade and Kano Mahoro as initial members. Her debut stream was scheduled for August 22, 2026 at 20:00. The release gave a combined 5.14 million subscribers and 2.8 billion views for the 11 talents.

Official links

The company’s press releases are published on PR TIMES.

FAQ

What is the exact name? The company name is 株式会社Million Production, and the agency is called Million Production or ミリプロ. No separate official English name was found.

Who runs it? Million Production Inc., led by Representative Director Naoki Shimai, with an address in Chuo-ku, Fukuoka City.

When was it founded? The company states April 1, 2023. A company profile on PR TIMES shows March 2024, so the legal incorporation date should be checked against official records.

Is it holding auditions? The sources read did not mention one. Please check the official site for current recruiting.

Sources

World Virtual Research is an independent, unofficial resource. Names and trademarks belong to their respective owners.

Profile

Original name
Million Production(ミリプロ)
Operated by
株式会社Million Production (Million Production Inc.)
Founded
2023-04
Status
(confirmed October 29, 2026)

Sources

Reviewed by WVR Inoue on October 29, 2026. See our editorial standards.

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WVR Editorial Team

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