MEWLIVE
MEWLIVE is a VTuber project run by Bandai Namco Music Live Inc., a music company in the Bandai Namco group. It started in 2023 and gathers VTubers from varied backgrounds, including voice actors, artists and people who began streaming with no prior experience. Its stated aim is to break down the barrier between the real and the virtual so that performers can be active freely.
At a glance
- Operator: Bandai Namco Music Live Inc. (Shibuya, Tokyo)
- Founded: 2023; the launch commemoration stream was held on September 28 of that year, according to the announcement coverage
- Structure: two productions, MEWLIVE and MEWLIVE UNIVERSE
- Status: Active; the official member page lists 12 VTubers
- Language: Mainly Japanese
Two productions
According to the operator’s June 2026 announcement, MEWLIVE focuses on streaming, music, live shows and real and online events, while MEWLIVE UNIVERSE expands each character’s “other world” through music, video and voice dramas.
Members
The official member page lists the following VTubers.
MEWLIVE
- Gaou Musubi (我王むすび)
- Kumano BearTrice (熊乃ベアトリーチェ)
- Yousagi Kurone (夜羽咲クロネ)
- Yuno Mihanada (ユノ・ミハナダ)
- Tsukimia Ririka (月魅暁りりか)
- Koneko Miu (氷猫みう)
- Yamiyori Roiro (闇依ろいろ)
- Nukunuku Nemumi (温々ねむみ)
MEWLIVE UNIVERSE
- SZNO
- Luki Lux (ルキ・ルクス), leader of the unit Reφilm
- Natsumegawa Aki (夏芽川アキ), of Reφilm
- Nadaya Rino (涙夜リノ), of Reφilm
Recent developments
- February 18, 2025: The unit Reφilm, MEWLIVE’s first male VTuber unit, debuted in MEWLIVE UNIVERSE.
- June 23, 2026: Bandai Namco Music Live announced a business alliance with Bandai Namco Research Inc., which will provide technology such as its ELMIRAIVE CX real-time character system from summer 2026. The first example was a 3D fishing video with the member Kumano BearTrice, filmed on location.
Where to start
The teaser below introduced Luki Lux, one of the newest MEWLIVE UNIVERSE members.
- Browse the official member page and pick a VTuber whose concept appeals to you.
- Follow the project on YouTube and X.
- New to VTubers in general? Our VTubers 101 beginner’s guide explains the basics.
FAQ
Is MEWLIVE the same as MEWLIVE UNIVERSE? No. They are two productions under one project. MEWLIVE UNIVERSE emphasizes each character’s own world and story.
Who runs it? Bandai Namco Music Live Inc.
Note: The member list was read from the official site on October 21, 2026 and may change.
Sources
- MEWLIVE official site: Member
- MEWLIVE PROJECT press release, June 23, 2026 (PR TIMES)
- Bandai Namco Music Live and Bandai Namco Research alliance (gamebiz)
- MEWLIVE launch coverage (MoguraVR)
- Reφilm debut announcement (VTuber NewsDrop)
Profile
Sources
Reviewed by WVR Inoue on October 21, 2026. See our editorial standards.
Thumbnail: 【Reφilm／ルキ・ルクス】デビューTeaserPV #新人VTuber 【MEWLIVE UNIVERSE】 by ルキ・ルクス / Luki Lux on YouTube. Shown via YouTube; all rights belong to their owners.
