Studio PHG

Studio PHG

By WVR Editorial Team Inoue
October 25, 2026 5 Min Read
Comments Off on Studio PHG

Disclosure: Studio PHG is operated by PHG Co., Ltd., the operator of this site. This page is written from public sources and is kept factual and non-promotional.

Studio PHG is a Japanese talent and creator agency that calls itself a general office for performers and creators. Its tagline is “Talents & Creators.” It runs three divisions: a talent division (idols, VTubers, cover singers, streamers and bands), a creator division of more than 80 professional illustrators, mixers, composers, video editors and designers, and a music label. A 19-singer chorus cover of “Blessing” by its first-generation talents was released on October 9, 2026 and had passed 25,000 YouTube views by October 24.

At a glance

  • Name: Studio PHG
  • Type: talent and creator agency with a music label division
  • Operator: PHG Co., Ltd. (株式会社PHG), established September 1, 2026 and based in Wako, Saitama, according to the company profile page
  • Divisions: Talents, Creators and Music label
  • Talent roster: 35 first-generation and 18 second-generation members, plus two affiliated units, as listed on the talents page on October 24, 2026
  • Creators: more than 80 affiliated, with 34 named on the price page; recruitment of new creators is closed
  • Main clients (per the company page): SHOWROOM Inc. and A.Inc
  • Language: Japanese

Blessing: the first-generation chorus cover

The video above is “Blessing” by halyosy, the song released by the composer halyosy with VOCALOID singers. Studio PHG describes this chorus project as an official first-generation project and credits 19 first-generation talents. The vocal mix is by Lucca and the movie by Squkur₄¹, both Studio PHG creators, and each singer has an individual character illustration by Studio PHG-affiliated artists. Studio PHG posted it on its talent channel on October 9, 2026 at 20:00 JST. Its channel feed showed about 25,400 views on October 26, 2026.

The singers credited on the video include Hazuki Ayumi (波月あゆみ), Yuunagi Kanata (夕凪星空), Hizumine Mikado (歪音帝), ひとがtaなる°, 久翠珀兎, ノクト, もろ羽ゆき, 窓羽ほむら (Madoha Homura) and 奏歌 (Souka), among others.

Talent division

The talent division produces and supports idols, VTubers, cover singers, streamers and bands, with the stated aim of helping members earn income or work full time in the field. The roster is split into a first generation and a second generation. Most members are singers or cover singers, and some are streamers: for example a fox VTuber who plays games, a fortune-telling VTuber and a TRPG creator.

Two units are listed as exclusive affiliated units. Miralyum (ミラリューム) is a VSinger idol unit of Hazuki Ayumi and 白歌ゆら, a second-generation member. Branc Rouge (ブランルージュ) is a VTuber idol unit of Nobara Bell (野薔薇ベル) and Yuunagi Kanata. Hazuki Ayumi, a singer from the first generation, introduced new standing art on October 20, 2026, drawn by Koz (こず), an illustrator who is also affiliated with the creator division.

The talent account also posts schedule news, such as collaboration streams between second-generation members, and award news. On October 23, 2026 it reported that 窓羽ほむら (Madoha Homura) placed 81st in an IRIAM “top banner” challenge, within the top 100.

Creator division

The creator division is a pool of freelance professionals sorted by category: vocal mix, multi-track mix, original song production, instrumental (karaoke track) production, performance and lyrics, illustration, movie, animation, Live2D modeling and general design. The price page lists 34 named creators across these categories, and some work in more than one. Recording is arranged separately at a partner studio in the Ikebukuro area.

The portfolio shows work such as the “Blessing” mix and video, music videos for other VTubers, original songs, band arrangements, character illustration and Live2D models. The creator account regularly credits its members for talent work, for example illustration and MV production on a cover by Hizumine Mikado, released on October 22, 2026.

Clients pay the creator fee plus a service fee of 5% for individual use or 10% for corporate use. The site says all listed prices include tax, and it asks clients not to contact creators directly. As listed on October 24, 2026, vocal mixing starts at about 9,900 yen, and prices rise with song length, rush delivery and extra revisions.

Portfolio highlights (portfolio page, checked on October 26, 2026): the portfolio page groups work by category. Its pick-up works include the “Blessing” mix (vocal mix by Lucca, movie by Squkur) and music videos for other VTubers, such as “愛言葉V feat. 初音ミク” for Nanoha Suzu (七乃羽すず), shown on the home page on July 7, 2026, and “Booo!” feat. 音街ウナ for Shirozakura Soyo (白桜そよ), shown on May 30, 2026, both credited to Studio PHG Creators member Squkur. Other categories list vocal mixes, multi-track band mixes, original songs, karaoke instrumentals, instrument performance, animation, Live2D modeling and logo and landing-page design. The home page lists packaged vocal cover plans from 33,000 yen (light pack, standard) to 134,200 yen (full pack, premium), and original song packs from 187,000 yen, all tax included.

Services and campaigns

Besides individual production, Studio PHG takes corporate PR and collaboration work (commercial videos, commissioned songs, collaboration streams and PR videos), with a project manager coordinating talent and creators. Its public relations account lists requests for products and services as an accepted job. Recent announcements on its X accounts include a subscription-style service started on July 26, 2026, in which a themed illustration is delivered on the first of each month (capacity of ten), a summer campaign from August 15 to 25 that gave a short vocal mix to clients who ordered 15,000 yen or more, and a self-mixing seminar announced on August 17 and open to outsiders.

Recruitment and contact

The official site has separate forms for requests, recording-studio partnerships, talent recruitment and VTuber/streamer recruitment. The talent division is currently recruiting. No public email address, phone number or street address is listed on the site itself, although the company profile gives the municipality.

Warning on impersonation

The official site warns that people using certain names have falsely claimed to belong to Studio PHG and have commissioned outside creators without paying. The agency states that it never places orders with outside creators under such names and that only people listed on its website are affiliated. If you are unsure whether a request is genuine, check the official site first.

FAQ

Is Studio PHG related to World Virtual Research? Yes. Both are operated by PHG Co., Ltd. This page carries a disclosure for that reason.

Who is the “Blessing” chorus by? It is a cover of halyosy’s song by 19 first-generation Studio PHG talents, not an original release. The original credit goes to halyosy.

Does Studio PHG accept overseas applicants? The official site is in Japanese and states no policy for overseas applicants. Check the recruitment forms on the official site.

Official links

Sources

Profile

Original name
Studio PHG
Operated by
PHG Inc.
Founded
2026
Status
(confirmed October 26, 2026)
Official links
Website · YouTube · X

Sources

Reviewed by WVR Inoue on October 24, 2026. See our editorial standards.

Thumbnail: 【MV】Blessing/halyosy【PHG - 1期生】 by StudioPHG Talents ch on YouTube. Shown via YouTube; all rights belong to their owners.

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WVR Editorial Team Inoue

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