Japan’s conveyor-belt sushi chain Kura Sushi will start its third collaboration campaign with the VTuber group NIJISANJI on Friday, October 30, 2026. The campaign, which runs through Thursday, November 26, pairs six livers in three duos with limited menu items, capsule-machine prizes and free gifts for diners who spend at least ¥2,500 per checkout. Kura Sushi’s official campaign page lists the details, and two Japanese outlets, GAME Watch and Collabo Cafe, published detailed summaries on October 26.
At a glance
- Campaign period: October 30 to November 26, 2026, at participating Kura Sushi stores in Japan (some stores do not take part)
- Duos: “Togabito” (Kenmochi Toya and Fushimi Gaku), “Ritotetsu” (Usami Rito and Saeki Ittetsu) and “Outou” (Suo Sango and Todo Kohaku)
- Collab menu: three items, each served with an original sticker; ¥230, ¥230 and ¥400 according to GAME Watch, with prices varying by store
- Capsule goods: marker charms, can badges and erasers, six designs each, from the “Bikkura Pon!” machines
- Free gifts: an A3 clear poster from October 30 and a two-way “outing” coaster from November 13, one per ¥2,500 checkout, up to the first 300,000 guests for each
- Receipt campaign: a prize draw for ten winners, open October 30 to November 26
Background
This is the third time Kura Sushi and NIJISANJI have teamed up, according to the coverage we read. NIJISANJI is operated by ANYCOLOR, Inc., and the campaign page carries an ANYCOLOR copyright notice. Restaurant and retail collaborations like this one are a regular part of how Japanese VTuber agencies reach fans outside of streaming. In October 2026 we also covered a bathhouse tie-up, the fourth Totonou Nijisanji campaign with Gokurakuyu, which follows a similar pattern of themed goods and menus.
The menu and goods
Each of the three duos has one limited item. The official page describes them in general terms and does not list prices, so the figures below come from GAME Watch and Collabo Cafe, both of which say prices differ by store and that quantities are limited:
- Togabito Ebi Curry Tartar (¥230): a shrimp sushi with curry and tartar sauce. Collabo Cafe adds that it comes with purple cabbage slaw.
- Ritotetsu Yurinchi Sushi (¥230): sushi topped with crispy chicken and a yurinchi-style (Chinese-style fried chicken) sauce. Collabo Cafe lists lettuce and crushed nuts among the ingredients.
- Outou Peach Mango Frappe (¥400): a peach and mango frappe with vanilla ice cream inside, according to the official description. Collabo Cafe says it comes with a decorative straw charm.
Every menu item comes with an original sticker. Collabo Cafe reports that the collab menu is for dining in, so do not count on it for takeout.
The “Bikkura Pon!” prizes are the capsule-machine part of the campaign. Collabo Cafe explains that diners put five empty plates into the table’s collection pocket to play, and that prizes are random. The three prize types are marker charms, can badges and erasers, with six designs of each. The charms and badges show the livers in sushi-themed outfits and the erasers show school-uniform designs, according to GAME Watch. Items are available until the stock runs out, and Collabo Cafe says players can also use smartphone ordering to trigger a Bikkura Pon! play with side-menu orders.
Free gifts and the receipt draw
Spending ¥2,500 or more, tax included, in one checkout earns a gift while supplies last. The two rounds are:
- Round 1, from October 30: an original A3 clear poster in six designs, one for each liver. The official page says it is limited to the first 300,000 guests across all participating stores, and that one store, Bivi Sendai Station East, does not hand out this poster.
- Round 2, from November 13: an original two-way outing coaster, also limited to the first 300,000 guests. The designs are one for each duo plus an all-member design. Collabo Cafe notes it can double as a rubber charm.
For the receipt campaign, you photograph a receipt of ¥2,500 or more and submit it through an entry form between October 30 and November 26. Ten winners will receive a complete set of the free gifts and Bikkura Pon! goods, per the official page. Collabo Cafe says each receipt can be entered once but you may enter several receipts.
Practical notes for visitors
- Not every branch takes part. The official page warns that some stores may not participate and that details can differ by store. Check Kura Sushi’s page for your branch before travelling.
- Takeout rules: takeout orders prepaid through the Kura Sushi app qualify for the gifts, and you show the purchase history on your phone screen. Orders through delivery services such as Demae-can, Uber Eats, Rocket Now and Kura Sushi’s own “Dokodemo Kura Sushi” service do not qualify.
- Muten-Kura: the official page says the campaign also runs at Muten-Kura. Collabo Cafe reports that its stores skip the collab menu and the Bikkura Pon! goods but do give the free gifts, so treat that part as secondary reporting.
- Gifts are first come, first served, so a poster or coaster may run out before the campaign ends.
What we don’t know yet
- Exact prices at each store, since the official page does not list them
- Whether any Kura Sushi branch outside Japan will take part; none of the sources we read mention one
- Which stores run out of posters or coasters first, since stock is counted across all stores
- The English spelling of each liver’s name on any official English page; we used the standard romanizations of the Japanese names shown on the official page
Related
- NIJISANJI
- How to Buy Official VTuber Merch from Japan: A Guide for Overseas Fans
- How to Buy NIJISANJI Goods and Voice Packs From Overseas: A 2026 Walkthrough
Sources
- Kura Sushi: x NIJISANJI campaign page (Japanese)
- GAME Watch: Kura Sushi x NIJISANJI collaboration begins October 30 (Oct 26, 2026, Japanese)
- Collabo Cafe: NIJISANJI x Kura Sushi vol. 3 summary (Oct 26, 2026, Japanese)
Reviewed by WVR Inoue on October 28, 2026. See our editorial standards.
Thumbnail: 【にじさんじ 8th Anniversary】記念アニメーション by にじさんじ on YouTube. Shown via YouTube; all rights belong to their owners.
