StelLive
StelLive (스텔라이브) is a South Korean VTuber production company that has become one of the most visible examples of the Korean virtual-idol trend. Its talents sing, stream and perform 3D concerts, and since July 2025 the company has been part of the Japanese group Brave group. This page explains what StelLive is, how it is organized, and how overseas fans can follow it, using the company’s official site and Brave group’s own announcements.
At a glance
- Country: South Korea. Official language of the site: Korean, with English navigation labels.
- Founded: incorporated in April 2023 by the streamer GANGZI, according to Brave group. A Korea JoongAng Daily report says the members debuted online in January 2023.
- Parent: Brave group, which announced the integration on July 16, 2025 and set up Brave group Korea as its local base. See our Brave group page.
- Talents: the official site lists 14 talents in four groups: EVERYS, UNIVERSE, cliché and ABYSS.
- Audience (September 2025, per Brave group): over 2.1 million combined YouTube subscribers and over 1.7 million followers on CHZZK, the Korean live platform operated by Naver.
- Fan community name: Pastel, according to the company’s statement quoted by Korea JoongAng Daily.
How the company is organized
The company’s own site describes StelLive as a global VTuber company that gathers talents with different personalities and aims to create new content for a worldwide audience. Brave group’s July 2025 profile gives the slogan as “Diverse VTuber personalities gather like stars, illuminating each other to shine even brighter.” The talent page groups members into four units. EVERYS includes Ayatsuno Yuni, the first-generation member, and Sakihane Huya. UNIVERSE lists Shirayuki Hina, Neneko Mashiro, Akane Lize and Arahashi Tabi. The cliché unit lists Tenko Shibuki, Aokumo Rin, Hanako Nana and Yuzuha Riko. The site also shows an ABYSS group with four members whose profile pages are named toa, rang, hiyori and mary. The official page does not give debut dates, so we do not list them here.
Milestones
Brave group’s September 2025 profile records several milestones. Yuni’s first single, “How to be mine,” released in July 2023, had passed 6 million YouTube views, and her second single, “SUPADOPA,” released in June 2024, had passed 5 million views, as of the September 2025 profile. The group released the original song “Milky Way” in February 2024, with UNIVERSE following with “Stars Align” in April 2024 and cliché with “Our Tales” in August 2024. In December 2024 Yuni held her first solo concert, “Christmas On The Merry Go Round,” at Korea University’s Hwajeong Tiger Dome, drawing more than 3,000 fans. A “Spring Date” pop-up store in Seoul from May 10 to 16, 2025 drew about 9,000 visitors. Sakihane Huya made her debut stream on CHZZK on September 20, 2025.
The path to Brave group
Brave group and StelLive signed a business partnership in May 2024, under which Brave group supported StelLive’s 3D content production. On July 16, 2025, Brave group announced that StelLive would be merged into the group and described the move as a full business integration. Terms were not disclosed, according to Korea JoongAng Daily. Both companies said StelLive would keep its management structure and operating policies. In an interview published on September 1, 2025, StelLive’s CEO Jeong Dohyeon said the company had received many investment offers that focused on short-term gains, and that Brave group stood out because it considered what StelLive actually needed. He also said 3D model production currently takes one to two years and that the company hopes to hold group-wide concerts and in-person fan events.
2026 activity
The official site’s October 2026 news shows the company is active in physical events: notices dated October 20, 2026 concern the on-site entry guide and operations for the “2026 STELLIVE POP-UP STELLA MODE:ON” and the closing of acrylic stand sales for the Everys first anniversary. The music section for mid-October 2026 lists covers by Tokino Mary, Hanayo Hiyori and Cogane Rang. Details of the pop-up dates are in Korean on the official news page.
Notes for overseas fans
Most official communication is in Korean. The site menu has English labels (About, News, Talents, Music, Goods, Guideline, Contact), but we found no English-language talent descriptions. Brave group’s announcements, which are in English and Japanese, are the easiest way to follow corporate news. Merchandise is sold through the Korean fan platform Fanding, and we could not confirm whether it ships abroad.
What to watch
- Whether the group-wide concerts and fan events the CEO mentioned materialize.
- How the Everys first anniversary and the pop-up shape the next season.
- Whether more content is localized into Japanese or English now that Brave group Korea exists.
Official links
- StelLive official site
- StelLive talents page
- StelLive on YouTube
- StelLive on X
- Merchandise store (Fanding)
- On this site: Brave group
Sources
- StelLive official site
- StelLive: the Major Korean VTuber Agency – Brave group media
- StelLive merges with Brave group – Brave group, July 2025
- Beyond Borders, With Fans: The Story Behind StelLive’s M&A Integration – Brave group media
- Virtual YouTuber group StelLive’s agency acquired by Japan’s Brave Group – Korea JoongAng Daily
The embedded video is the music video for Yuni’s first single, “How to be mine.”
Profile
Sources
Reviewed by WVR Inoue on October 27, 2026. See our editorial standards.
Thumbnail: 아야츠노 유니 ( Ayatsuno Yuni ) | ‘내꺼 하는 법’ Music Video by 아야츠노 유니 AYATSUNO YUNI on YouTube. Shown via YouTube; all rights belong to their owners.
