COVER Corporation, the company behind hololive production, has launched a fashion label called hololive – holoSynQ. Announced on October 30, 2026, it is a unisex lifestyle line made with the textile trading company MN Interfashion, and its first collection is themed on FLOW GLOW, the music group with street-culture roots from hololive DEV_IS. The clothes go on sale first at a pop-up store inside Kiddy Land’s Omokado shop in Harajuku, Tokyo, from November 6, 2026 to January 14, 2027. Online sales are planned, with details to come later.
At a glance
- Label: hololive – holoSynQ (read “holo-sink”), produced by COVER with MN Interfashion. COVER sets the concept and design direction; MN Interfashion handles materials, specifications and production, from sourcing to sewing and quality control.
- First collection: FLOW GLOW, a group of five: Isaki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya and Kikirara Vivi.
- Pop-up store: November 6, 2026 to January 14, 2027, 11:00 to 20:00 JST (15:00 on the last day), at the “POP UP SHOP” corner of Kiddy Land Omokado, Tokyu Plaza Omotesando “Omokado” 4F, 4-30-3 Jingumae, Shibuya-ku, Tokyo.
- Price range: from 1,650 yen for a patch to 22,000 yen for the track jacket, tax included. Sizes are M and L.
- Online: an EC launch is planned; the official site will announce details.
Above: FLOW GLOW’s 3D live “MAKE IT, BREAK IT” on the group’s official YouTube channel.
What is in the first collection
The official announcement highlights three pieces. The Track Jacket (22,000 yen, black) is a relaxed-fit, lightweight nylon jacket with a large two-color embroidered graphic on the back, a mesh lining and a drawcord hem. The Pullover Hoodie (13,200 yen, dark green) uses heavy cotton fleece with a FLOW GLOW graphic in raised foam print on the chest. The Custom Sweatshirt (11,000 yen, black or white) has hook-and-loop panels so you can swap patches, sold separately at 1,650 yen each in 12 designs featuring the members and the group logo.
The label’s official site lists a wider lineup as well: track pants (13,200 yen), a half-zip sweatshirt (11,000 yen), sweatpants (8,800 yen), a long-sleeve custom tee (7,700 yen), five short-sleeve graphic tees at 5,500 yen each (one per member), a logo cap (5,500 yen), a shoulder bag (7,700 yen) and a messenger bag (11,000 yen). Items are split into a “26 Winter” line and a “26 Basic” line, and COVER says new products will be added each season. The design leans toward everyday streetwear rather than character merch, with member references mostly carried by the patches and the graphic tees.
Pop-up store details
During the pop-up, all of the label’s original apparel is sold there before anywhere else. Payment is at Kiddy Land’s shared registers inside the store. Buyers get a free original shopping bag while stocks last: size M for purchases of 5,500 yen or more and size L for 11,000 yen or more, one of each size per transaction. The announcement does not mention reservations or numbered tickets for entry, unlike the opening days of some hololive shops.
The location will be familiar to hololive fans. Kiddy Land Omokado, on the fourth floor of Tokyu Plaza Omotesando “Omokado” at the Jingumae crossing, is also home to the hololive production official shop in Harajuku, which opened on April 24, 2026. According to MoguLive’s report on that opening, the building is about a 1-minute walk from Exit 5 of Meiji-jingumae (Harajuku) Station on the Tokyo Metro and about 4 minutes from JR Harajuku Station. That makes it easy to visit both shops in one trip.
Tips for overseas fans
- Visiting Tokyo: the pop-up runs through the year-end holidays and into mid-January, so it overlaps with many winter trips. Check the official site or Kiddy Land before going, as hours follow the building and the last day closes early.
- Sizing: only M and L are offered, and the track jacket is described as a relaxed fit. Japanese sizes often run smaller than US or EU sizes, so check measurements in person if you can.
- Tax-free shopping: the announcement does not say whether the pop-up offers tax-free sales. Our guide to the new refund system explains how it works.
- Buying from abroad: wait for the EC announcement. No overseas shipping has been confirmed. If the store ships only within Japan, our guide on buying official VTuber merch from Japan covers proxy and forwarding services.
Who are FLOW GLOW?
FLOW GLOW is a five-member group in hololive DEV_IS, a hololive production branch run by COVER. It debuted in November 2024 with a focus on singing and rap, and released its first album, FLOW GLOW, on January 21, 2026, with nine songs including the debut track “FG ROADSTER”. Its 3D live “MAKE IT, BREAK IT” was streamed on November 23, 2025. Choosing a group with street-culture roots for a streetwear label is a natural fit, and the member-specific tees and patches give fans of individual members a way to wear their support more quietly than with acrylic stands or tapestries.
Why it matters
hololive has released apparel collaborations with outside brands before, but holoSynQ is presented as COVER’s own ongoing label, with a production partner from the textile industry and a seasonal release plan. If later seasons feature other groups, it could become a regular way for hololive to reach fans who prefer clothing they can wear every day.
What we don’t know yet
- The date and store details for online sales, and whether international shipping will be offered.
- Which groups or talents will be featured in future seasons.
- Whether the pop-up offers tax-free sales or English support.
Sources
- hololive production press release, October 30, 2026 (Japanese)
- hololive – holoSynQ official site (lineup and prices)
- holoSynQ official news: pop-up store at Kiddy Land Omokado (Japanese)
- MoguLive: holoSynQ launch and Omotesando pop-up (Japanese)
- KAI-YOU: holoSynQ and FLOW GLOW streetwear (Japanese)
- gamebiz: FLOW GLOW 1st album release (Japanese)
- Kiddy Land Omokado opening press release (Japanese)
- MoguLive: hololive production official shop in Harajuku (Japanese)
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Reviewed by WVR Inoue on November 3, 2026. See our editorial standards.
Thumbnail: 【#FG3Dライブ】MAKE IT, BREAK IT by hololive FLOW GLOW on YouTube. Shown via YouTube; all rights belong to their owners.
