COVER Corporation announced on October 6, 2026 that the hololive production × NoonX pop-up store “Autumn Colors | London Travel Diary” will open in Kaohsiung, Taiwan. It is the next installment of the NoonX collaboration series.
Where and when
- Location: 1F Times Square, Dream Mall, Kaohsiung, Taiwan.
- Dates: October 23 (Friday) to November 30 (Monday), 2026.
- Hours: Follow Dream Mall Kaohsiung’s operating hours.
Featured talents
Six talents are featured: Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz and Juufuutei Raden.
Merchandise
COVER lists the following items:
- Group acrylic standee
- Foil-stamped replica signature boards
- Vehicle fenders (new this season)
- Stamp collection book
- Big rubber mat
- A3-sized poster
- Random can badges in 12 designs (new this season)
The store will also have interactive experiences and collectible items, but the announcement does not describe them, and it lists no purchase bonuses.
Background: the NoonX travel-diary series
The Kaohsiung store is the third chapter in a travel-diary series that Taiwanese merchandise brand NoonX (樂曜日) runs under license from hololive production, according to Taiwanese outlet 4Gamers. Each chapter pairs a season with a destination and the same six talents, and each visits a different Taiwanese city:
- Spring: the Spring Travel Diary, themed on Tokyo cherry blossoms, ran July 1 to August 9, 2026 at the Big City Far Eastern Plaza mall in Hsinchu.
- Summer: the Midsummer Kenting Travel Diary, a beach getaway, ran August 11 to September 9 at Top City Taichung, with acrylic stands, posters, cooling blankets and mouse pads as summer-limited items.
- Autumn: the London chapter in Kaohsiung, October 23 to November 30, with autumn streets, maple leaves, red telephone boxes and British architecture as its look.
The six featured talents are the same across the series: Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz and Juufuutei Raden. The earlier chapters also offered an on-site lucky-draw machine, a collectible-card machine and a photo booth; the Kaohsiung announcement mentions interactive and collectible activities but does not describe them. 4Gamers noted that the organizers had not officially confirmed a winter chapter.
What is new this season
COVER’s list marks two items as new this autumn: vehicle fenders and random can badges in 12 designs. According to 4Gamers, the fender design nods to Kaohsiung’s scooter-commuting culture, which explains the choice of a fender. The rest of the lineup, such as the group acrylic standee, foil-stamped replica signature boards, stamp collection book, big rubber mat and A3 poster, continues the pop-up merchandise format from earlier chapters.
A return to Dream Mall
hololive has been to this mall before. Its earlier “Chill Journey” pop-up ended in Kaohsiung with a run from December 20, 2024 to January 19, 2025 on the 8th floor of Kaohsiung Dream Mall (789 Zhonghua 5th Road, Qianzhen District), according to 4Gamers. That event was run by different organizers, stocked more than 250 items, had free entry and was billed as the largest hololive-themed pop-up in the city at the time. The new store sits on the ground floor of the same mall, so fans who remember the 2024 location should note that it has moved down to 1F.
Planning a visit
- Hours: the store follows Dream Mall’s opening hours; no separate hours were published. Taiwan time is one hour behind Japan.
- Admission: the announcement does not mention an entry fee. The 2024 pop-up at the same mall was free to enter, but check NoonX’s social accounts for this one.
- Purchase rules: limits, payment methods and any lottery or spend-threshold gifts have not been published. Check the organizer’s posts before you travel.
- Buying from outside Taiwan: no online sale was announced. Our guide to buying official VTuber merchandise from Japan explains the usual routes for overseas fans, but pop-up exclusives are often available on site only.
Why it matters
Pop-up stores are one of the main ways hololive reaches fans outside Japan, and Taiwan has been a regular stop. If you are planning a visit, confirm opening hours with the mall, since the announcement defers to its schedule.
At a glance
- Store: hololive production × NoonX “Autumn Colors | London Travel Diary”
- Place: 1F Times Square, Dream Mall, Kaohsiung, Taiwan
- Dates: October 23 – November 30, 2026
- Talents: Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz, Juufuutei Raden
- Announced: October 6, 2026 by COVER Corporation
What we don’t know yet
The announcement does not list prices, purchase limits or bonuses, and it does not describe the interactive experiences it promises. It also defers to the mall for opening hours, so check Dream Mall Kaohsiung’s schedule before you go. For more on the talent featured in the video above, see Houshou Marine.
What to watch next
- The reveal of the interactive and collectible activities that COVER mentioned but did not describe.
- Any purchase limits or payment rules once the store opens on October 23.
- A winter chapter of the series, which has not been officially confirmed.
Frequently asked questions
Where exactly is the store? On the first floor of Dream Mall in Kaohsiung, Taiwan, according to COVER. 4Gamers describes the spot as the mall’s “Era Light Corridor.”
How long does it run? From Friday, October 23 to Monday, November 30, 2026.
Which talents are featured? Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz and Juufuutei Raden.
Is this run by hololive production itself? The store is organized by NoonX under license from hololive production, with the announcement coming from COVER.
Sources
- hololive x NoonX “Autumn Colors｜London Travel Diary” Pop-Up Store Arrives in Kaohsiung! — hololive production official news, October 6, 2026
- hololive production Autumn Kaohsiung pop-up store 2026 — 4Gamers (Traditional Chinese), October 6, 2026
- Midsummer Kenting Travel Diary pop-up store — 4Gamers (Traditional Chinese)
- Spring Travel Diary pop-up store, Hsinchu — 4Gamers (Traditional Chinese)
- hololive pop-up store in Kaohsiung, 2024–25 — 4Gamers (Traditional Chinese)
Reviewed by WVR Inoue on October 21, 2026. See our editorial standards.
Thumbnail: 【original anime MV】幽霊船戦【hololive/宝鐘マリン】 by Marine Ch. 宝鐘マリン hololive3期生 on YouTube. Shown via YouTube; all rights belong to their owners.
